Looking for ideas that turn into a viable business? Then look for problems to be solved in the world. This course will give you frameworks to find unlimited opportunities that your market (your customer) needs.

The goal of the research is to establish whether a product will work, what features customers want, who the competitors are, how to compete more effectively, find growth opportunities, and decrease risk. Even though this is time-consuming and requires effort, it is critical to produce and launch successful products.