Lesson 1, Topic 1
In Progress

2. Focusing on Dysfunctional industry or where the market leader is weak

July 11, 2022

Look for an Industry that is incapable of fulfilling the need of the Market.

You can search for opportunities in the following areas –

1) The way of doing business

Case Study: IBM distributed computers through resellers, so Dell could innovate by selling direct.

2) When the customers are dissatisfied

Renting DVDs and Music CDs and returning them to physical stores opened doors for Netflix and Apple iPod.

3) When the market leader is milking a cash cow and stop innovating

Case study: When telecom companies like Airtel, Idea, and Vodafone were not innovating JIO arrived and disrupted the Indian telecom sector with 4G.

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