Starting Print on Demand and customisation business in India

Starting a print-on-demand and customization business in India can be an exciting and profitable venture. This article will provide you with a simple and easy-to-understand guide on how to get started and make your business successful in this growing industry.

What is a Print-On-Demand and Customization Business?

A print-on-demand and customization business involves creating custom-designed products such as apparel, mugs, phone cases, posters, and more, based on customer preferences. These products are made only after an order is placed, eliminating the need for holding inventory. Customers can personalize items with their own designs or choose from your existing designs.

Step 1: Market Research

1.1 Identify Your Niche:

– Decide on the types of products you want to offer, whether it’s custom t-shirts, phone cases, or home décor.

1.2 Know Your Audience:

– Understand your target customers. Are you catering to individuals, businesses, or both?

1.3 Competitor Analysis:

– Study your competitors. Look at what they offer, their pricing, and their customer service. Find what makes your business unique.

Step 2: Legal Requirements

2.1 Business Registration:

Register your business officially. You can choose to be a sole proprietorship, partnership, LLP, or private limited company.

2.2 Permits and Licenses:

Determine the permits and licenses required for customizing and selling products in your area.

Step 3: Product Sourcing and Printing

3.1 Reliable Suppliers:

Establish relationships with reliable suppliers who can provide the blank products (e.g., t-shirts, mugs) for customization.

3.2 Printing Methods:

Choose the right printing methods, such as screen printing, direct-to-garment (DTG) printing, or sublimation, depending on the products you offer.

Step 4: Online Presence and Sales Channels

4.1 E-commerce Website:

Create a user-friendly e-commerce website where customers can customize and order products.

4.2 Product Design Tools:

Integrate design tools that allow customers to personalize products on your website.

4.3 Social Media and Marketing:

Use social media platforms to showcase your products and run targeted advertising campaigns.

4.4 Partnerships:

Collaborate with influencers, local businesses, or event organizers to expand your customer base.

Step 5: Quality and Customer Service

5.1 Quality Assurance:

Ensure that the products you customize are of high quality and that the printing is well-executed.

5.2 Customer Education:

Provide clear instructions for customization and care of the products.

5.3 Responsive Customer Service:

Address customer inquiries and concerns quickly through your website, email, or social media.

Step 6: Marketing and Promotion

6.1 Search Engine Optimization (SEO):

Optimize your website for search engines to improve online visibility.

6.2 Content Marketing:

Create blog posts, videos, or guides on customization ideas to attract and engage customers.

6.3 Loyalty Programs:

Implement loyalty programs or offer discounts to encourage repeat customers.

6.4 Email Marketing:

Build an email list and send promotions, product updates, and personalized recommendations.

Step 7: Financial Management

7.1 Pricing Strategy:

Set competitive prices that cover your costs and provide a profit margin.

7.2 Record Keeping:

Maintain accurate financial records to monitor your business’s performance.

7.3 Scaling Your Business:

As your business grows, consider scaling by offering new products or expanding your customization options.


Starting a print-on-demand and customization business in India is an exciting opportunity to turn creativity into profit. By following these simple steps and focusing on product quality, customer service, and effective marketing, you can establish a successful business in this industry. Your entrepreneurial journey in the world of customization and personalization awaits.

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